Which marketing innovation, first widely used for 'The Blair Witch Project' (1999), revolutionized film promotion and is now a standard strategy for horror and thriller releases?

The film industry has pioneered some of the most innovative product marketing strategies in history. From merchandise tie-ins to viral campaigns, studios have constantly pushed the boundaries of how entertainment products are marketed to audiences. This poll tests your knowledge about a groundbreaking marketing technique that fundamentally changed how movies are promoted. Think you know your film marketing history?

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Viral marketing campaigns that blur fiction and reality, creating mysterious online presence before release
Celebrity influencer endorsements with stars pretending to be genuinely scared by advance screenings
Limited release 'preview weekends' that generate word-of-mouth before wide theatrical distribution
Cross-promotion partnerships with fast food chains offering themed menu items and collectible packaging