Which revolutionary retail innovation did Broadway theaters introduce in 2017 that dramatically changed how audiences purchase show merchandise?

The performing arts industry has evolved beyond just shows and performances into sophisticated retail operations. From merchandise sales to innovative marketing strategies, theaters and performance venues now generate significant revenue through retail channels. Test your knowledge about how the performing arts sector has embraced retail innovations to enhance audience experience and boost revenue streams!

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• Digital kiosks allowing patrons to order merchandise for home delivery during intermission
• Augmented reality apps for virtually trying on costume replicas before purchase
• RFID-enabled playbills that unlock exclusive digital content and merchandise offers
• Subscription-based monthly boxes of show-themed merchandise delivered to homes

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