Which film franchise revolutionized movie packaging design by introducing the concept of 'premium collector's editions' that significantly boosted home video sales and created a new revenue stream for studios?

Film studios spend millions on packaging design to attract audiences and create brand recognition. From iconic movie posters to collector's edition box sets, packaging design has evolved into an art form that can make or break a film's commercial success. This trivia question explores how a revolutionary packaging design strategy transformed the fortunes of a major film franchise and changed industry practices forever.

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Star Wars (with its Special Edition box sets in the 1990s)
The Lord of the Rings (with its Extended Edition DVDs in the 2000s)
Marvel Cinematic Universe (with its Phase box sets in the 2010s)
Harry Potter (with its Ultimate Editions in the late 2000s)