Which movie's marketing campaign pioneered the use of 'found footage' viral marketing that convinced many viewers the events depicted were real, creating unprecedented buzz before social media existed?

Test your knowledge about innovative marketing campaigns that transformed pop culture! Marketing strategies have increasingly become part of our cultural zeitgeist, creating moments that transcend advertising to become shared social experiences. From viral sensations to groundbreaking approaches that changed how brands connect with audiences, this trivia question explores a landmark campaign that redefined entertainment marketing.

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The Blair Witch Project (1999)
Paranormal Activity (2007)
Cloverfield (2008)
The Ring (2002)