Which sports brand pioneered the first mobile app-based loyalty program that combined workout tracking, exclusive product access, and community challenges?

In the competitive world of sports apparel and equipment, brand loyalty can make or break a company's success. This trivia question focuses on a groundbreaking customer loyalty program that revolutionized how sports brands engage with their consumers. Test your knowledge about strategic marketing innovations in the sports industry and see if you can identify the program that changed the game for customer engagement and brand loyalty.

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