Which groundbreaking music marketing campaign allowed fans to directly influence the album's content through an interactive website before its release?

In today's competitive music industry, marketing campaigns can make or break an artist's career. From viral TikTok challenges to immersive album experiences, the strategies used to promote music have evolved dramatically. This poll tests your knowledge about one of the most innovative music marketing campaigns that changed how artists connect with fans and promote their work.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Radiohead's 'In Rainbows' pay-what-you-want release model
Björk's 'Biophilia' app-album with interactive games and visuals
Nine Inch Nails' 'Year Zero' alternate reality game with hidden USB drives and cryptic websites
Jay-Z's 'Magna Carta Holy Grail' pre-release through Samsung Galaxy devices