Which company is credited with inventing the first modern customer loyalty program in 1981 that used a combination of points-based rewards and tiered membership status?

Long before digital rewards and mobile apps, one company revolutionized customer retention with an innovative loyalty program that changed retail forever. This groundbreaking approach to customer retention created a model that countless businesses would eventually follow. Test your knowledge about this significant retail invention that transformed how companies build relationships with their customers and established the foundation for modern loyalty marketing.

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• American Airlines (AAdvantage program)
• Macy's (Macy's Star Rewards)
• Holiday Inn (Priority Club)
• American Express (Membership Rewards)

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