Which store layout tactic is known as 'the Gruen transfer,' named after architect Victor Gruen?

Store layouts are carefully engineered to influence consumer behavior in ways most shoppers never notice. From the strategic placement of everyday items to the carefully controlled flow of traffic, retail spaces are psychological mazes designed to maximize purchases. This trivia question explores one of the most effective psychological tactics used in modern store design. Test your knowledge about how retailers subtly guide your shopping experience!

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The moment when a shopper becomes disoriented in a store and begins to make impulse purchases rather than following their original shopping list
Placing high-margin items at eye level while positioning lower-margin necessities on bottom shelves
The practice of positioning essential items like milk and bread at opposite ends of the store to increase exposure to other products
Using narrower aisles in luxury sections to create a sense of exclusivity and encourage premium purchases