Which company launched the first modern customer loyalty program in 1981 that became the model for countless retail rewards systems we use today?

Customer loyalty programs have revolutionized the retail landscape by transforming one-time shoppers into lifelong brand advocates. These programs use psychological principles and data analytics to create rewarding customer experiences that drive retention. This trivia question explores the origins of a retail innovation that changed how companies build relationships with consumers and gather valuable behavioral data.

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• American Airlines (AAdvantage)
• Starbucks (Coffee Club)
• S&H Green Stamps
• Walmart (Savings Catcher)

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