Which groundbreaking marketing campaign involved releasing 1,500 actors simultaneously in 25 cities, all dressed as characters from the book to generate buzz before publication?

The publishing industry has seen revolutionary marketing campaigns that transformed books into cultural phenomena. From viral social media strategies to innovative launch events, marketing has played a crucial role in catapulting certain literary works to unprecedented success. Test your knowledge about some of the most influential book marketing campaigns that changed the publishing landscape and set new standards for literary promotion.

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