Which innovative marketing strategy helped 'Hamilton' become a Broadway sensation before it even opened on Broadway?

Test your knowledge about one of the most innovative marketing campaigns in Broadway history! In the competitive world of performing arts, effective marketing can make or break a production. This campaign revolutionized how Broadway shows connect with audiences and created unprecedented buzz in the theater community. Do you know which groundbreaking strategy transformed a struggling production into a global phenomenon?

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The #Ham4Ham lottery, offering $10 tickets through daily sidewalk performances that went viral on social media
A Netflix documentary series following the cast during rehearsals that built anticipation for the opening
The release of a complete studio album recording before the Broadway premiere, allowing audiences to learn the music in advance
A nationwide tour of high schools where Lin-Manuel Miranda performed excerpts to build grassroots support