Which of these sports brand collaborations was the first to generate over $1 billion in annual revenue?

Brand collaborations have become a game-changer in the sports industry, creating iconic product lines that blend athletic performance with cultural impact. These partnerships between sports brands and celebrities, designers, or other companies have revolutionized how athletic gear is marketed and perceived. Test your knowledge about some of the most influential and unexpected collaborations that have shaped the modern sports retail landscape!

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Nike and Michael Jordan (Air Jordan)
Adidas and Kanye West (Yeezy)
Puma and Rihanna (Fenty)
Under Armour and Stephen Curry (Curry Brand)