Which gaming company pioneered the 'scan-to-unlock' technology that allows physical merchandise purchases to unlock exclusive in-game content?

The gaming industry has transformed retail experiences in remarkable ways, particularly through esports merchandise and brand collaborations. Major gaming publishers and esports organizations have created sophisticated retail ecosystems that blend digital engagement with physical products. This poll tests your knowledge of how gaming retail innovations are reshaping consumer trends and brand loyalty in the competitive gaming landscape.

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• Riot Games with their League of Legends World Championship merchandise
• Epic Games with their Fortnite physical collectibles
• Activision Blizzard with their Overwatch League team jerseys
• Nintendo with their Amiibo figurine technology

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