Which global retailer launched the first major 'Lunar New Year' themed collection in 1999, pioneering the now-common practice of Western brands creating special merchandise for this Asian celebration?

Cultural traditions have become increasingly important in retail marketing strategies. Many global brands are now incorporating cultural celebrations and heritage into their campaigns to connect more authentically with diverse audiences. This approach not only shows cultural appreciation but can also drive significant sales during traditional holidays and festivals. How well do you know the landmark campaigns that successfully bridged cultural traditions with retail innovation?

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Nike
Starbucks
H&M
Coca-Cola