Which innovative product advertising approach has revolutionized how architectural firms showcase their designs to clients in the last decade?

The architecture industry has evolved significantly in how firms showcase their designs and engage with potential clients. Modern architectural practices leverage various marketing and promotional strategies to stand out in a competitive market. This trivia question focuses on how architectural firms use product advertising to communicate their design capabilities and project portfolios to potential clients.

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Virtual Reality (VR) walkthroughs allowing clients to experience unbuilt spaces
Radio advertisements featuring descriptions of award-winning buildings
QR codes on business cards linking to static PDF portfolios
Printed catalogs of standardized building components and materials