Which e-commerce innovation did Amazon introduce in 1999 that revolutionized online retail and is now considered industry standard?

Test your knowledge about the evolution of e-commerce platforms that revolutionized retail! The transition from traditional brick-and-mortar stores to digital marketplaces represents one of the most significant shifts in retail history. This poll challenges you to identify a key innovation moment that changed how businesses connect with consumers globally. Do you know which platform pioneered features we now take for granted in online shopping?

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1-Click Purchasing (patented technology allowing customers to buy with a single click)
Customer Product Reviews (allowing consumers to rate and review products)
Prime Membership (subscription-based expedited shipping)
Marketplace Platform (allowing third-party sellers on their platform)