Which neurotransmitter is specifically targeted by retailers using scarcity marketing tactics (like 'limited time offers' or 'only 3 left in stock') to create urgency and drive purchases?

Retail science leverages neuroscience to influence consumer behavior in physical and digital environments. Modern retailers employ sophisticated tactics based on brain chemistry to drive purchasing decisions. This poll tests your knowledge of how retailers apply scientific principles to boost sales through neurochemical triggers. How well do you understand the science behind shopping experiences?

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Dopamine - the reward neurotransmitter that creates pleasure when anticipating a reward
Serotonin - the mood regulator that creates feelings of satisfaction and contentment
GABA - the inhibitory neurotransmitter that reduces anxiety and promotes relaxation
Oxytocin - the bonding hormone that builds trust and social connection