Which famous architectural firm pioneered the concept of 'starchitecture' as a marketing strategy, deliberately cultivating celebrity status for its principal architect as part of its brand identity?

In architecture, marketing strategies can make or break a firm's success. The most successful architectural practices leverage distinctive approaches to showcase their design philosophy and portfolio. This poll tests your knowledge of how renowned architectural firms have marketed themselves in unique ways, setting themselves apart in a competitive industry.

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Gehry Partners, LLP (Frank Gehry)
Foster + Partners (Norman Foster)
Zaha Hadid Architects (Zaha Hadid)
Bjarke Ingels Group (Bjarke Ingels)