Which retailer's 2019 Lunar New Year campaign featured the 'Modern New Year' concept that broke tradition by encouraging young Chinese consumers to challenge the custom of mandatory family visits?

Cultural festivals and traditions drive significant retail spending worldwide, with many brands creating specialized marketing campaigns around these events. From Lunar New Year to Diwali, Hanukkah to Eid, cultural celebrations represent major retail opportunities. This poll tests your knowledge of how global retailers have incorporated cultural traditions into their expansion and marketing strategies, creating authentic connections with diverse communities.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Burberry's 'New Traditions' campaign
Apple's 'Nian' short film series
Nike's 'Gōng Xǐ' collection
Pepsi's 'Bring Happiness Home' campaign