Which pharmaceutical CEO launched the first FDA-compliant social media patient community platform in 2010, revolutionizing how medical companies engage with patients online?

Digital marketing in the medical field has evolved dramatically over the past decade, with pharmaceutical and medical device companies pioneering innovative approaches to reach healthcare professionals and patients. This trivia challenges your knowledge about a groundbreaking digital marketing campaign that changed how medical products are promoted to physicians.

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• Leonard Schleifer (Regeneron)
• Alex Gorsky (Johnson & Johnson)
• Robert Bradway (Amgen)
• Albert Bourla (Pfizer)

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