Which pharmaceutical product launch was revolutionary for being the first to extensively market a medication directly to consumers for a stigmatized condition, creating a new market category?

Product launches in the medical industry can transform patient care and clinical practice. When successful, they represent the culmination of years of research, regulatory hurdles, and strategic marketing. This poll tests your knowledge about one of the most significant medical product launches in recent decades - one that fundamentally changed how a common condition is treated and marketed to both physicians and patients.

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Viagra (sildenafil) by Pfizer in 1998, which pioneered DTC advertising for erectile dysfunction
Prozac (fluoxetine) by Eli Lilly in 1987, which changed how depression medications were marketed
Lipitor (atorvastatin) by Warner-Lambert/Pfizer in 1996, which revolutionized cholesterol treatment marketing
Botox Cosmetic (onabotulinumtoxinA) by Allergan in 2002, which transformed aesthetic medicine marketing