Which retail loyalty program was the first to successfully implement a tiered status system that influenced other industries including airlines and hotels?

Loyalty programs have become a cornerstone of retail strategy, driving customer retention and increasing lifetime value. These programs have evolved dramatically over the decades, from simple punch cards to sophisticated digital ecosystems that track consumer behavior and offer personalized rewards. Test your knowledge about one of the most innovative loyalty program transformations that changed the retail landscape and set new standards for customer engagement.

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American Express Membership Rewards (1991)
Neiman Marcus InCircle (1984)
Sephora Beauty Insider (2007)
Starbucks Rewards (2008)