Which retail technology innovation did the U.S. federal government implement in 2014 that revolutionized how citizens shop for and purchase healthcare coverage?

In recent years, governments have been implementing various retail technologies to enhance citizen services and improve efficiency. From digital service portals to innovative payment systems for government services, these retail-inspired approaches are transforming how citizens interact with government agencies. Test your knowledge about a significant government retail innovation that changed how millions access public services!

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Healthcare.gov marketplace with comparison shopping features
GovPay mobile payment app for all federal services
FedShop - a unified e-commerce platform for government products
CitizenOne personalized recommendation engine for government benefits