Which famous military equipment tagline from the Vietnam War era was later adapted into a successful commercial marketing campaign for civilian products?

Throughout military history, effective product design and memorable marketing campaigns have played crucial roles in equipment adoption and public perception. From the iconic 'This Is My Rifle' slogan of the M16 to modern defense contractors' sophisticated branding strategies, military hardware has always been subject to careful product positioning. Test your knowledge about the intersection of military history and product marketing with this challenging question!

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'Time On Target' - Originally for artillery coordination, later used by Timex watches
'It Takes A Lickin' And Keeps On Tickin'' - Originally for the M16 rifle, later adopted by Timex watches
'The Ultimate High Ground' - Originally for helicopter units, later used by Nike Air shoes
'First To Fight' - Originally a Marine Corps slogan, later used by Ford trucks