Which architectural retail innovation strategy, first popularized by Selgas Cano's 2015 Serpentine Pavilion, has been adopted by major retailers to create immersive shopping environments using transparent materials and biophilic elements?

Retail spaces are evolving to create more engaging customer experiences through architectural innovations. One major trend incorporates natural elements and sustainable design principles to enhance shopper wellbeing while increasing dwell time and sales. This poll tests your knowledge about a specific architectural retail innovation that has transformed how brands design their flagship stores to connect with environmentally-conscious consumers.

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