Which gaming company first successfully pioneered the 'games as a service' (GaaS) business model, fundamentally shifting consumer expectations from one-time purchases to ongoing subscriptions?

The gaming industry has undergone dramatic transformations in how companies generate revenue. From the early days of arcade machines to today's complex monetization strategies, understanding these business model shifts reveals fascinating insights about consumer psychology and market trends. Test your knowledge about a pivotal moment in gaming business model evolution that changed how games are sold and consumed forever.

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Blizzard Entertainment with World of Warcraft's subscription model (2004)
Valve Corporation with Steam's digital distribution platform (2003)
Electronic Arts with EA Access subscription service (2014)
Microsoft with Xbox Live Gold membership program (2002)