In 1935, which revolutionary publishing innovation did Penguin Books introduce that fundamentally changed brand positioning in the literary marketplace?

In the world of publishing, certain brands have transformed how we interact with literature. Brand positioning in the publishing industry has evolved dramatically over the decades, with some publishers revolutionizing how books are marketed, distributed, and consumed. Test your knowledge about one of the most iconic publishing brand transformations in literary history!

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Affordable paperback books with consistent design and color-coding by genre
First subscription-based book club with monthly home deliveries
Introduction of the first celebrity author book tours
First publisher to sell books in department stores rather than just bookshops