Which cultural celebration led to the first-ever brand collaboration between Coca-Cola and traditional artisans from Oaxaca, Mexico to create limited edition alebrije-inspired bottles in 2018?

Traditional cultural celebrations represent major retail opportunities worldwide, with brands creating special product lines and marketing campaigns to connect with consumers during these significant occasions. Behind these festive products lies a fascinating world of market research, cultural sensitivity considerations, and strategic timing. Test your knowledge about how global brands have successfully incorporated cultural traditions into their product strategies and marketing approaches.

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Día de los Muertos (Day of the Dead)
Guelaguetza Festival
Mexican Independence Day
Las Posadas