Which music streaming service first introduced a tiered loyalty program that rewarded users with exclusive artist content based on listening habits?

In the competitive world of music streaming services, loyalty programs have become a crucial tool for user retention. These programs offer exclusive benefits to subscribers, from early access to concert tickets to personalized playlists and merchandise discounts. But which streaming service pioneered a groundbreaking approach that changed how the industry thinks about customer loyalty? Test your knowledge of music industry loyalty innovation!

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Spotify with 'Spotify Rewards' in 2018, offering superfans early access to concert tickets and exclusive content based on streaming history
Apple Music with 'Apple Music+ Points' in 2017, allowing users to earn redeemable points for each hour of listening
Tidal with 'Tidal Insider' in 2016, giving subscribers access to limited edition merchandise based on their top artists
Amazon Music with 'Prime Listening Rewards' in 2019, integrating with Amazon Prime to offer discounts on artist merchandise