Which luxury fashion house launched the 'Métiers d'Art' collection specifically to preserve endangered traditional craftsmanship techniques and showcase them in contemporary products?

Cultural traditions are increasingly being incorporated into modern retail products, creating unique selling propositions and authentic brand stories. Traditional crafts that were once at risk of disappearing are now experiencing a revival as consumers seek products with cultural significance and heritage. Test your knowledge about how one famous brand successfully integrated traditional craftsmanship into their modern product line, transforming both their brand positioning and customer experience.

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Chanel
Louis Vuitton
Gucci
Hermès