Which brand holds the Guinness World Record for the 'Most people unwrapping candy simultaneously' as part of a product launch campaign?

The Guinness World Records has become a powerful marketing tool for brands seeking global recognition. Companies often attempt to break or set new records as part of their advertising campaigns, generating massive publicity and engagement. This strategy combines the thrill of record-breaking with brand promotion, creating memorable consumer experiences. Test your knowledge about these remarkable marketing achievements that made it into the record books!

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Skittles, with 1,715 participants in Shanghai (2016)
Ferrero Rocher, with 2,818 participants in Madrid (2019)
Toblerone, with 3,462 participants in Zurich (2018)
Jolly Rancher, with 4,031 participants in Mexico City (2017)