Which unexpected celebrity-brand collaboration launched in 2019 and sold out in minutes, with products later reselling for up to 8 times their original price?

Celebrity brand collaborations have become a powerful strategy in the retail world, creating buzz and driving sales through star power. From fashion to food, tech to toys, these partnerships leverage the celebrity's influence and the brand's reputation to create memorable product lines. Test your knowledge of one particularly unexpected and successful celebrity brand partnership that surprised the industry and consumers alike.

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Martha Stewart x Snoop Dogg cookware collection
Travis Scott x McDonald's 'Cactus Jack' meal deal
Kanye West x Ikea furniture line
Lady Gaga x Oreo limited edition cookies