Which innovative retail experience strategy did NASA implement for the James Webb Space Telescope that broke previous space mission merchandise sales records by over 300%?

The James Webb Space Telescope (JWST) represented one of the most ambitious scientific retail ventures in history. Beyond its scientific importance, the project created unprecedented customer engagement opportunities through its visitor center and merchandise program. This poll tests your knowledge about the innovative retail strategy that NASA and its partners implemented to increase public engagement and support for this groundbreaking mission.

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The 'Build Your Own Webb' personalized telescope model kits with augmented reality integration
The 'Webb Witness' program allowing customers to purchase certificates containing metal fragments from telescope construction
The subscription-based 'First Light' club offering exclusive first access to telescope images before public release
The celebrity-endorsed 'Stars for Webb' campaign featuring Hollywood actors adopting and naming stars observed by the telescope