Which sports retail giant first introduced 'body scanning technology' that creates digital avatars for perfect-fit athletic wear recommendations in their physical stores?

The sports retail landscape has transformed dramatically in recent years, with digital innovation reshaping how athletic gear and equipment reach consumers. Major sports retailers have pioneered various omnichannel approaches to enhance customer engagement and streamline the shopping experience. Test your knowledge about one groundbreaking retail innovation that changed how sports enthusiasts shop!

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Nike, with their Nike Fit scanning technology in 2019
Adidas, with their Fit Intelligence system in 2018
Under Armour, with their Performance Fit technology in 2020
Puma, with their Precision Measurement pods in 2017