In 2011, which natural products company launched the revolutionary "Don't Buy This Jacket" Black Friday campaign, deliberately discouraging excessive consumption of their own products?

The natural products industry has seen remarkable innovations in sustainability practices. Among these, certain brands have pioneered approaches that transformed how consumers think about environmental responsibility in their purchasing decisions. This poll tests your knowledge about a groundbreaking retail social responsibility initiative that made headlines worldwide and changed industry standards for environmental stewardship in outdoor apparel.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

• Patagonia
• The North Face
• REI
• Columbia Sportswear

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