Which technology was first implemented by architectural firm Gensler in their 2018 flagship store design for Adidas, allowing customers to virtually try on products without entering a fitting room?

The intersection of architecture and retail technology has transformed how we experience shopping spaces. Modern architectural firms are increasingly incorporating digital elements into their retail designs, creating immersive shopping environments that blend physical and virtual experiences. How well do you know the cutting-edge technologies being integrated into architectural retail spaces?

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