Which retailer pioneered the concept of 'drop culture' in mainstream retail, creating limited-time product releases that generate massive lines and resale markets?

The intersection of pop culture and retail has created some of the most innovative customer experiences in recent years. From celebrity-backed brands to immersive store concepts, retailers are constantly finding new ways to engage consumers through cultural touchpoints. Test your knowledge about how major retailers have leveraged pop culture phenomena to transform the customer journey and create memorable retail experiences.

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Supreme
H&M
Target
Walmart