Which consumer behavior trend has most significantly impacted astronomy equipment sales in the past decade?

The astronomy retail sector has evolved dramatically in recent years, with changing consumer behaviors and marketing strategies reshaping how telescopes, star maps, and other astronomical equipment are sold. This poll tests your knowledge about a significant consumer behavior trend that has transformed how astronomy enthusiasts shop for their equipment and accessories. How well do you understand the intersection of astronomy retail and modern shopping habits?

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Online research before purchase, with 78% of telescope buyers researching for 2+ weeks before buying (known as the 'ROBO' effect - Research Online, Buy Offline)
Impulse buying during celestial events, with 65% of all astronomy equipment purchased within 48 hours of major space news or meteor showers
Subscription-based model dominance, with over 70% of amateur astronomers now renting equipment monthly rather than purchasing outright
Celebrity endorsement influence, with astronomy equipment featuring scientist endorsements seeing 85% higher sales than non-endorsed products