Which pricing strategy did Patagonia famously use in their 2011 'Don't Buy This Jacket' campaign that paradoxically increased sales while promoting sustainability?

In the natural products industry, sustainable practices often command price premiums. This trivia tests your knowledge about how environmentally responsible companies structure their pricing strategies to balance ecological impact with market viability. Understanding these strategies helps explain why some eco-friendly products carry higher price tags while still maintaining competitive market positions.

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Value-based pricing that highlighted the environmental costs saved by purchasing quality items that last longer
Loss-leader pricing where the jackets were sold below cost to attract customers to higher-margin sustainable products
Psychological pricing by setting all sustainable product prices just below round numbers (e.g., $99.95)
Penetration pricing with artificially low prices to rapidly expand market share in the sustainable apparel segment