Which digital retail innovation, launched in 2001, revolutionized Broadway ticket sales by allowing customers to print tickets at home and significantly reduced will-call lines at theaters?

The performing arts industry has undergone significant retail innovations in recent years, particularly in how tickets are sold and distributed. This trivia question focuses on a groundbreaking digital retail innovation that transformed how audiences access live theatrical performances, making Broadway shows more accessible while creating new marketing opportunities for producers and theaters.

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Ticketmaster's Print-at-Home/PrintNow service
StubHub's Digital Ticket Transfer
TodayTix mobile rush tickets
Broadway.com's ShowCards digital passes