Which celebrity was the first to use their personal social media following to launch a direct-to-consumer beauty brand that achieved $1 billion in revenue within 18 months without traditional retail distribution?

Beyond their fame in entertainment, many celebrities have ventured into product development with varying degrees of success. Some have created billion-dollar empires while others have seen their brands quickly fade. This trivia tests your knowledge about groundbreaking celebrity product launches that changed retail strategies and created new market segments. Can you identify which famous person pioneered which innovative retail approach?

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Kylie Jenner with Kylie Cosmetics
Rihanna with Fenty Beauty
Jessica Alba with The Honest Company
Lady Gaga with Haus Laboratories