Which natural beauty brand became the first major company to introduce 100% post-consumer recycled (PCR) plastic bottles for their entire product line in 2019?

The natural products industry has been at the forefront of sustainable packaging innovation. As consumers become more environmentally conscious, brands that showcase the natural world have had to rethink their packaging strategies to align with their earth-friendly messaging. This trivia question explores how one pioneering company revolutionized their approach to packaging sustainability.

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Aveda
Burt's Bees
Tom's of Maine
The Body Shop