Which food company launched a line of colorful ketchups (green, purple, blue) in the early 2000s that initially sold well but became one of the biggest product failures in food marketing history?

In the competitive food industry, not every product innovation succeeds. Sometimes even major companies with extensive market research make costly mistakes. This poll tests your knowledge of one of the most infamous product failures in food marketing history, where a company attempted to revolutionize a classic condiment with disastrous results. Do you remember this colorful marketing disaster from the early 2000s?

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Heinz
Hunt's
Del Monte
French's