Which famous advertising campaign from the 1920s pioneered the concept of 'brand personality' and was the first to use psychology to create consumer desire rather than just promote product features?

Throughout history, certain products and advertising campaigns have completely transformed how consumers interact with brands. This poll explores a pivotal moment in advertising history that changed consumer behavior forever and established practices still used today. Test your knowledge about how modern product marketing emerged from historical innovation!

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Edward Bernays' 'Torches of Freedom' campaign for Lucky Strike cigarettes
P&G's 'Ivory Soap: 99.44% Pure' scientific marketing approach
Coca-Cola's 'Santa Claus' holiday campaign by Haddon Sundblom
Ford's 'Any customer can have a car painted any color' Model T campaign