Which astronomy equipment manufacturer successfully repositioned its brand in 2022 by partnering with NASA's James Webb Space Telescope mission to increase market share among amateur astronomers?

Astronomy retail has undergone significant transformations in recent years, with major telescope and equipment manufacturers battling for market share. As space exploration captures public imagination, companies are positioning their brands to align with scientific advancements while appealing to both professional astronomers and amateur stargazers. This poll tests your knowledge of recent market trends in the astronomy industry.

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Celestron, with its 'Beyond Boundaries' campaign featuring exclusive Webb first-light image rights
Meade Instruments, through their 'Infinity Awaits' rebrand showcasing Webb-inspired optics technology
Orion Telescopes, via their 'See Further' initiative offering Webb mission educational materials with purchases
Vixen Optics, with their 'Webb Generation' product line featuring special edition space-themed telescopes