Which candy brand experienced a 65% sales increase after its prominent placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', creating one of the first major product placement success stories in Hollywood?

Product placement in film and television has evolved from subtle background props to major storyline elements. This multi-billion dollar industry creates memorable brand moments that can significantly impact consumer behavior. Test your knowledge about one of the most famous brand partnerships in cinematic history that changed how Hollywood approached retail collaborations and merchandising.

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Reese's Pieces
M&M's
Skittles
Hershey's Kisses