Which transportation innovation first introduced dynamic pricing (surge pricing) at scale, revolutionizing how customers interact with on-demand transportation services?

The transportation industry is constantly evolving with customer experience innovations that reshape how we travel. One particular area seeing tremendous growth is ride-hailing services, where companies compete not just on price but on unique customer experience features. This trivia question focuses on a groundbreaking retail innovation introduced by a major transportation company that changed passenger expectations forever. Test your knowledge of how transportation and retail innovation intersect!

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Uber's 2011 surge pricing algorithm that adjusted fares based on real-time demand
Lyft's Prime Time pricing introduced in 2014 as a competitor to Uber's model
New York City's taxi surge pricing system implemented in 2009
Didi Chuxing's variable pricing model launched in China in 2010