Which innovative product positioning strategy helped Celestron telescopes achieve breakthrough success with amateur astronomers in the 1970s?

Celestron revolutionized amateur astronomy in the 1970s with innovative product positioning that made telescope technology more accessible to the public. Their marketing approach transformed telescopes from specialized scientific equipment to consumer products that anyone could use. This poll tests your knowledge about one of the most significant retail innovations in astronomical equipment history that changed how everyday people interact with the cosmos.

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The introduction of the first computerized 'GoTo' mount that automatically located celestial objects
The Schmidt-Cassegrain optical design that made powerful telescopes more compact and portable for consumers
The first subscription-based star chart service bundled with telescope purchases
The celebrity endorsement campaign featuring famous scientists like Carl Sagan