Which film studio pioneered the now-standard Blu-ray disc case design (blue plastic case) that replaced the previous DVD packaging format?

In the competitive world of film and television, product placement and innovative marketing campaigns can make or break a production's success. From subtle brand integrations to revolutionary packaging designs for physical media releases, the industry continually pushes boundaries in how entertainment products are marketed to consumers. Test your knowledge about a groundbreaking packaging design that transformed home entertainment!

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Sony Pictures, when they launched the format in 2006 to promote their Sony-led Blu-ray technology
Warner Bros., who redesigned their entire home media packaging strategy after The Dark Knight's record-breaking sales
Disney, who created the blue case design to differentiate their premium animated classics collection
Universal Studios, who introduced it alongside their interactive bonus content technology