Which renowned architecture firm underwent a major rebranding in 2015, replacing their 38-year-old logo with a minimalist wordmark to better reflect their digital presence and global practice?

Famous architecture firms often undergo corporate rebranding to reflect their evolving design philosophy and global presence. These visual identities become synonymous with their architectural approach and can significantly impact their market perception. This poll tests your knowledge of a significant rebrand in the architectural world that changed how the firm engaged with clients and the public.

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Perkins&Will
Foster + Partners
Pentagram
SOM (Skidmore, Owings & Merrill)